Technology and the economy are conspiring to bring big changes to Shoreline’s class schedule.
“For Winter Quarter, 2011, we won’t be mailing the class schedule in its traditional form,” said Jim Hills, special assistant to the president for communications marketing and government relations. “In these days of reduced budgets, printing and distributing a 60-72-page book to more than 60,000 households just became a cost that required scrutiny.”
Historically, colleges have looked at the class schedule as the primary marketing vehicle. “Today, we have our Web site, e-mail, Internet marketing opportunities, social media, direct mail and commercial print products to tell our story,” Hills said. “We use all of those.”
Instead of the heavy and costly booklet, Hills said the college will mail a new 8-page tabloid newspaper to those same 60,000 households.
“The new piece lets us talk about all the great things happening at Shoreline, we let the community know in general about the classes and other programs offered here and tell them where to get the latest, updated information, our Web site,” Hills said. “We expect to be on the press with our vendor today (Oct. 15) and in homes early next week.”
Hills said that while the traditional class schedule had value for some, “We also got feedback that many went directly to the recycling bin. We’re hoping that this new approach will engage more people for longer.”
There will still be a printed class schedule, too, Hills said.
“We will still print a class schedule, but it will be tightly focused on the most important information about classes, class numbers and descriptions,” Hills said. “It will also include the critical information about enrollment services, financial assistance and other areas that students, and staff helping students, need.”
The printed class schedule will be produced at the on-campus printing center. “It is primarily for on-campus use,” Hills said. “However, if someone tells us they’d like one mailed to them, we’ll do that.”
All the changes will result in significant savings.
“Even with printing and mailing the new tabloid newspapers, we expect to save about $10,000 per class schedule; about $40,000 a year,” Hills said.