Visual Communication Design

 



The future is visual.

The Visual Communication Design Program (VCT) is one of the largest professional/technical programs at Shoreline.


You can choose from two-year professional degrees, one-year certificates and short-term certificates in the following four areas of study:

  • Graphic Design

    Graphic design is all around us. It plays an essential role in our daily lives. In today's world, communication is increasingly visual. Technology brings us capabilities to deliver visual content that is not just printed, but also interactive. This content needs to be organized in useable forms. Graphic designers are needed to create the interfaces, web pages, advertisements, marketing and branding materials, environmental wayfinding and more.

     

    Methods used for visual communication continue to evolve at a rapid pace. As students learn to use the latest software tools for design, they must also learn to use the most important tool: their creative minds. The ability to conceptualize and "ideate" is a necessary survival skill in any creative industry. our graduates have found employment with design and multimedia firms, production companies, and as freelancers and in-house creative professionals. Many students add specialization in other technical areas.

     

    Students will design creative solutions using industry-standard software. Technical software training is done partly online with leading industry partners. This can be self-paced, allowing students to review lessons repeatedly and establish the self-directed, life-long learner skills required by a continually changing industry. This learning model also allows for greater focus on development of creative, conceptual skills and team collaboration skills in the classroom. Early advising is strongly recommended for this program.

    Program Outcomes

    • Effectively use concept development procedures in visual communication problem solving.
    • Select and organize design elements including letter forms, illustrations, typography and other graphic images and effectively use art elements such as line, shape, color, value, texture and form in the development of visual images for a variety of media.
    • Apply principles of audience and market analysis, conduct research and develop resources in the production of desktop publishing, graphic design, illustration, electronic paste-up, scanning and manipulation of images, and multimedia productions.
    • Graphic Design AAAS Degree Planning Guide (PDF)
  • Game Art and Design

    The Seattle region has seen significant growth in the game design industry, and the future looks promising. Companies are hiring entry-level employees with a broad, integrated foundation of conceptual and technical knowledge, along with specialized skills. Students are provided with the conceptual thinking skills and foundational technical skills, as well as the specialized training required to qualify for positions as game level designers, game artists, modelers, animators, riggers, lighting artists, and assistant project managers in design and production.

     

    Although a programming degree is not offered, students have opportunities to take introductory courses in industry standard programming languages.

     

    Technical software training is done partly online with leading industry partners. This can be self-paced, allowing students to review lessons repeatedly and establish the self-directed life-long learner skills required by a changing industry. Early advising is strongly recommended for this program.

    Program Outcomes

    • Develop and apply perceptual skills in creation of 2 D and 3 D game levels using visual design and game development software.
    • Using game development software integrated with design software, demonstrate technical skills, project management and production skills.
    • Conceive, plan, design and produce physical prototypes of games with characters and other assets, level, rules and game strategy.
    • Game Art and Design AAAS Degree Planning Guide (PDF)
  • Animation/Video for Multimedia

    Animators use "the art of storytelling" in working with moving visuals. Interactive environments touch every part of our lives. This course study is designed to provide students with the conceptual thinking skills and foundational technical skills, as well as the specialized training required to qualify for positions as animators and/or video content producers and editors.

     

    Students will explore creative, multimedia tools and solutions on both Mac and Windows platforms, using industry-standard software.

     

    Technical software training is done partly online with leading industry partners. This can be self-paced, allowing students to review lessons repeatedly and establish the self-directed, life-long learner skills that a continually changing industry requires. Early advising is strongly recommended for this program.

    Program Outcomes

    • Effectively use design elements and technical skills to create effective visual images for animation or video.
    • Create, select and organize design elements including letter forms, illustrations, typography and other graphic images in a structured environment for development in multimedia.
    • Apply principles of audience and market analysis, conduct research and develop resources in the production of visuals in commercial, documentary and artistic animation or video.
    • Animation/Video for Multimedia AAAS Degree Planning Guide (PDF)
  • Creative Project Management

    In a world where digital technologies are converging, professionals from different parts of the creative industry need to work together toward project solutions. Equally important skills in the industry include the ability to strategize, communicate, and manage people, projects, budgets and time.

     

    The creative industry needs people to help strategize, visualize and plan solutions, create and maintain production schedules, and communicate with clients about their needs.

     

    Students will explore creative tools and solutions using industry-standard software. Some training is done partly online with leading industry partners. This can be self-paced, allowing students to review lessons repeatedly and establish the self-directed, life-long learner skills that this continually changing industry requires. Early advising is strongly recommended for this program.

    Program Outcomes

    • Identify the basic components of marketing strategies such as identification of market segments, consumer buying behavior, product planning, and promotion of goods and services.
    • Explain and apply advertising strategies for planning, producing and selecting the appropriate media.
    • Demonstrate good sales skills: effectively interview clients, accurately gauge consumer needs, plan and deliver effect.
    • Apply basic art elements in the development of visual communication concepts.
    • Apply basic principles of graphic design in the selection and organization of images and text.
    • Identify mechanical aspects related to development of production-ready art, printing and multimedia.
    • Appropriately select production techniques for specific design projects. give sales presentations, and build customer goodwill.
    • Creative Project Management AAAS or AAST Degree Planning Guide (PDF)